Privacy Policy for Pattr

1. Introduction

M24 Media Ltd ("we," "our," or "us") operates the Pattr mobile application and website (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

Contact Information:
- Company: M24 Media Ltd
- Email: admin@pattr.app
- Website: m24media.com
- App Website: pattr.app

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect the following information that you voluntarily provide:

• Account Information: Email address, name, age
• Profile Information: Location (if you choose to share), interests
• Content: Images and other content you upload to the Service
• Selfie / Identity Verification: During account setup, we collect a selfie photograph used solely for automated identity verification. This image is processed by AWS Rekognition to confirm you are a real person. The image is not used for any other purpose and is deleted after verification is complete.
• Optional Child Information: If you choose, basic information about your children such as age and name (this is completely optional)

2.2 Information Collected Automatically

We automatically collect certain information when you use our Service:

• Analytics Data: Anonymous usage data, app performance metrics, and crash reports through Google Analytics
• Device Information: Device type, operating system, app version
• Location Data: General location information (town/country level) if you grant permission
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience

2.3 Information from Third Parties

We may receive information when you use third-party authentication services:

• Google Sign-In: Basic profile information when you log in with Google
• Apple Sign-In: Basic profile information when you log in with Apple

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Functionality: To provide and maintain the core features of Pattr, including user profiles and content sharing
• Account Management: To create and manage your account, authenticate users, and provide customer support
• Identity Verification: To verify that new accounts are created by real people using automated selfie analysis via AWS Rekognition. Selfie images are processed solely for this purpose and are deleted upon completion of verification
• Service Improvement: To analyze usage patterns, fix bugs, and improve our Service through anonymous analytics
• Communication: To send you service-related notifications and respond to your inquiries
• Safety and Security: To protect against fraud, abuse, and other harmful activities

4. Information Sharing and Disclosure

4.1 We Do Not Sell Your Data

We do not sell, trade, or rent your personal information to third parties.

4.2 We Do Not Share Personal Data with Third Parties

We do not share your personal information with third parties, except as described below:

4.3 Service Providers

We use the following trusted service providers to operate our Service:

• Google Analytics: For anonymous usage analytics and crash reporting
• Firebase: For data storage and user authentication
• Apple App Store & Google Play: For payment processing of in-app purchases
• RevenueCat: For payment processing and subscription management
• MailerLite: For email marketing and waitlist management on our website
• Google reCAPTCHA: For spam protection on our website forms
• Giphy: For GIF sharing functionality within the app
• Amazon Web Services (AWS) Rekognition: For automated selfie-based identity verification during account creation. Selfie images are transmitted securely to AWS Rekognition, processed to confirm a real person is present, and are not retained beyond the verification step

These service providers are contractually obligated to protect your information and use it only for the specific services they provide to us.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests, such as court orders or government investigations.

5. Data Storage and Security

5.1 Data Storage

Your data is stored securely using Firebase services. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

5.2 Biometric Data (Selfie Verification)

When you create an account, we collect a selfie photograph to verify your identity using AWS Rekognition. Please note:

• Your selfie is transmitted securely to AWS Rekognition solely to confirm a real person is registering
• The image is deleted immediately after the verification process is complete — we do not store your selfie or any facial geometry derived from it
• AWS Rekognition processes the image in accordance with AWS's Privacy Notice
• By submitting a selfie during registration you consent to this processing. You may contact admin@pattr.app if you have questions or wish to exercise rights related to this data

5.4 Data Retention

• Active Accounts: We retain your personal information while you maintain an active account with us
• Account Deletion: When you delete your account, we will remove all personal information that can identify you
• Content Retention: User-generated content (posts, images, text) will be retained but made anonymous by removing all personal identifying information

6. Your Rights and Choices

6.1 Account Deletion

You have the right to request deletion of your account at any time. Upon account deletion:

• All personal identifying information will be permanently removed
• Your content will remain on the platform but will be anonymized
• You can contact us at admin@pattr.app to request account deletion

6.2 Location Data

You can control whether to share your location information through your device settings or within the app.

6.3 Marketing Communications

You can opt out of marketing communications by following the unsubscribe instructions in any marketing email we send.

7. Children's Privacy

7.1 Age Requirements

Pattr is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13 without parental consent.

7.2 Optional Child Information

Our Service allows users to optionally input basic information about their children (such as age and name). This information:

• Is completely optional
• Is used only to enhance the user experience
• Is subject to the same privacy protections as all other personal information
• Will be deleted when the parent's account is deleted

7.3 Parental Rights

If you believe we have collected personal information from a child under 13 without proper consent, please contact us immediately at admin@pattr.app.

8. International Data Transfers

Our Service is available globally. Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Third-Party Authentication

When you use third-party sign-in options:

• Google Sign-In: We receive basic profile information as permitted by your Google account settings
• Apple Sign-In: We receive information in accordance with Apple's Sign-In requirements and your privacy choices

You can manage these permissions through your respective Google or Apple account settings.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze how you use our Service
• Improve Service functionality and performance

You can control cookies through your browser settings, though some features may not work properly if cookies are disabled.

11. Data Protection Rights

Depending on your location, you may have the following rights:

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your information to another service
• Objection: Object to our processing of your personal information

To exercise these rights, contact us at admin@pattr.app.

12. Third-Party Services

Our Service uses various third-party services that may collect, process, or store your information. We encourage you to review the privacy policies of these third-party services:

• Google Analytics: Privacy Policy
• Firebase (Google): Privacy Policy
• RevenueCat: Privacy Policy
• MailerLite: Privacy Policy
• Google reCAPTCHA: Privacy Policy and Terms of Service
• Giphy: Privacy Policy
• Apple Sign-In: Privacy Policy
• Google Sign-In: Privacy Policy
• Amazon Web Services (AWS) Rekognition: Privacy Notice

These third-party services have their own privacy policies and terms of service. We are not responsible for their privacy practices, but we carefully select partners who maintain high standards of data protection.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending you a notification through the Service or via email

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Email: admin@pattr.app
Company: M24 Media Ltd
Website: pattr.app

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This Privacy Policy is designed to comply with applicable privacy laws including GDPR, CCPA, and app store requirements. Users in specific jurisdictions may have additional rights under local privacy laws.